info@ultimatemobiletyres.co.uk
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Urgent Mobile Tyres

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Privacy Policy

Effective date: 15 March 2026

This Privacy Policy explains how Urgent Mobile Tyres (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, contact us, request a quote, or book our services.

We are committed to handling personal data in accordance with the UK GDPR, the Data Protection Act 2018, and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

Business name: Urgent Mobile Tyres
Address: 79 High St, Walkern, Stevenage SG2 7NT
Phone: 07908 345116
Email: info@ultimatemobiletyres.co.uk

For the purposes of data protection law, Urgent Mobile Tyres is the data controller for the personal data collected through this website and through customer enquiries.

2. The Personal Data We Collect

We may collect and process the following categories of personal data:

  • Name
  • Phone number
  • Email address
  • Address or service location details
  • Vehicle and tyre-related details you provide to us
  • Postcode and location information relevant to your booking or enquiry
  • Any message or enquiry content submitted through our contact forms, email, or phone
  • Technical data such as IP address, browser type, device information, and website usage data
  • Cookie and consent preferences

3. How We Collect Your Data

We collect personal data:

  • When you complete a contact form
  • When you call, email, or message us
  • When you request a callback, quote, or booking
  • When you browse our website
  • Through cookies and similar technologies, where permitted

4. Lawful Bases for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

  • Contract: where we need your data to provide services, quotes, bookings, or customer support
  • Legitimate interests: to run, improve, secure, and manage our website and services, provided your rights do not override those interests
  • Consent: where you have given consent, such as for non-essential cookies or where required for communications
  • Legal obligation: where we must retain or disclose information to comply with legal or regulatory duties

5. How We Use Your Information

We may use your personal data to:

  • Respond to your enquiry
  • Arrange and provide mobile tyre fitting and roadside services
  • Confirm appointments, quotes, and service details
  • Communicate with you about your request
  • Keep records of customer enquiries and completed work
  • Improve website performance, security, and user experience
  • Prevent fraud, misuse, or technical abuse of our website
  • Comply with legal, tax, accounting, or regulatory requirements

6. Marketing

We do not sell your personal data and we do not share your data with third parties for their own marketing purposes.

We will only send you direct marketing communications where we are lawfully permitted to do so. If you receive marketing from us, you can ask us to stop at any time by contacting us using the details above.

7. Who We Share Data With

We may share your data only where necessary with:

  • Website hosting providers and technical support providers
  • Website form, security, analytics, or cookie management providers
  • Payment providers, if applicable
  • Professional advisers such as accountants, legal advisers, or insurers where necessary
  • Public authorities, regulators, courts, or law enforcement where required by law

We require service providers acting on our behalf to handle personal data securely and only for authorised purposes.

8. International Transfers

We do not routinely transfer your personal data outside the United Kingdom. However, some website or technology providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as reliance on adequacy regulations or approved contractual protections.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including customer service, record keeping, legal, tax, insurance, and dispute resolution purposes.

  • General enquiries and contact form submissions: usually up to 12 months
  • Customer service and booking records: for as long as reasonably necessary for operational and legal purposes
  • Cookie consent records: for as long as needed to demonstrate compliance

We may keep data longer where required by law or where necessary to establish, exercise, or defend legal claims.

10. Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, misuse, or alteration. However, no website or internet transmission can be guaranteed completely secure.

11. Your Rights

Subject to applicable law, you may have the right to:

  • Be informed about how your data is used
  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request erasure of your data in certain circumstances
  • Request restriction of processing in certain circumstances
  • Object to processing based on legitimate interests
  • Withdraw consent at any time where processing is based on consent
  • Request transfer of your data where applicable
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at info@ultimatemobiletyres.co.uk.

12. Right to Complain

If you are unhappy with how we handle your personal data, you can contact us first and we will try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.

13. Automated Decision-Making

We do not use your personal data for solely automated decision-making or profiling that produces legal or similarly significant effects.

14. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party sites. Please review their privacy policies before providing personal data.

15. Cookies and Similar Technologies

Our website may use cookies and similar technologies such as scripts, tags, pixels, or local storage. Under PECR, we provide clear information about these technologies and, where required, seek your consent before using non-essential cookies. ICO guidance says websites must tell users what cookies are used, what they do, why they are used, whether third parties are involved, and how long they remain active. :contentReference[oaicite:0]{index=0}

Strictly necessary cookies may be used without consent where they are genuinely required to provide a service requested by the user. Non-essential cookies, including many analytics, advertising, and tracking technologies, require consent before being set. Continuing to use a website on its own is not valid consent. :contentReference[oaicite:1]{index=1}

Cookie Categories We May Use

  • Strictly Necessary Cookies: required for core website functions such as security, page navigation, form submission, and cookie preference storage
  • Analytics Cookies: help us understand how visitors use the site, such as which pages are visited and how users move around the website
  • Functional Cookies: remember choices you make and improve website experience
  • Marketing or Third-Party Cookies: may be used by embedded content or third-party services, if enabled

Cookie Information

The exact cookies used on the website may change over time depending on the tools and plugins active on the site.

Cookie Type Purpose Lawful Basis / Consent Typical Duration
Strictly Necessary Essential website operation, security, load balancing, form handling, and saving cookie preferences Not required where genuinely necessary for the requested service Session or up to 12 months
Analytics Website traffic measurement, performance monitoring, and service improvement User consent required where applicable Varies by provider
Functional Remembering settings and improving usability User consent may be required depending on purpose Varies by provider
Marketing / Third-Party Advertising, embedded content, tracking, or cross-site functionality User consent required Varies by provider

Managing Cookies

You can manage cookie preferences through our cookie banner or your browser settings. Blocking some cookies may affect how the website functions. If our use of cookies changes, we may ask for fresh consent. :contentReference[oaicite:2]{index=2}

16. Website Tools and AI Assistance

Parts of this website’s content, structure, or design may have been developed with the assistance of AI-based tools. These tools are used for website creation and content support. They do not, by themselves, give those providers access to personal data submitted by website visitors unless such a tool is separately integrated into the website for that purpose.

17. Children’s Privacy

This website is not directed at children, and we do not knowingly collect personal data from children. If you believe a child has provided personal data through our website, please contact us so we can delete it where appropriate.

18. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, guidance, technology, or our services. Any updates will be posted on this page together with a revised effective date.

19. Contact Us

If you have any questions about this Privacy Policy, your personal data, or your rights, please contact:

Urgent Mobile Tyres
79 High St, Walkern, Stevenage SG2 7NT
07908 345116
info@ultimatemobiletyres.co.uk

Urgent Mobile Tyres Logo

24/7 mobile tyre fitting and roadside assistance across Hertfordshire, Bedfordshire, Cambridgeshire, and Essex. Fast response, professional service, and help wherever you need it.

79 High St, Walkern, Stevenage SG2 7NT

07908 345116
info@ultimatemobiletyres.co.uk

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