Effective date: 15 March 2026
This Privacy Policy explains how Urgent Mobile Tyres (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you visit our website, contact us, request a quote, or book our services.
We are committed to handling personal data in accordance with the UK GDPR, the Data Protection Act 2018, and, where applicable, the Privacy and Electronic Communications Regulations (PECR).
Business name: Urgent Mobile Tyres
Address: 79 High St, Walkern, Stevenage SG2 7NT
Phone: 07908 345116
Email: info@ultimatemobiletyres.co.uk
For the purposes of data protection law, Urgent Mobile Tyres is the data controller for the personal data collected through this website and through customer enquiries.
We may collect and process the following categories of personal data:
We collect personal data:
Under UK GDPR, we rely on one or more of the following lawful bases:
We may use your personal data to:
We do not sell your personal data and we do not share your data with third parties for their own marketing purposes.
We will only send you direct marketing communications where we are lawfully permitted to do so. If you receive marketing from us, you can ask us to stop at any time by contacting us using the details above.
We may share your data only where necessary with:
We require service providers acting on our behalf to handle personal data securely and only for authorised purposes.
We do not routinely transfer your personal data outside the United Kingdom. However, some website or technology providers may process data outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as reliance on adequacy regulations or approved contractual protections.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including customer service, record keeping, legal, tax, insurance, and dispute resolution purposes.
We may keep data longer where required by law or where necessary to establish, exercise, or defend legal claims.
We use appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, misuse, or alteration. However, no website or internet transmission can be guaranteed completely secure.
Subject to applicable law, you may have the right to:
To exercise any of these rights, contact us at info@ultimatemobiletyres.co.uk.
If you are unhappy with how we handle your personal data, you can contact us first and we will try to resolve your concern. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator.
We do not use your personal data for solely automated decision-making or profiling that produces legal or similarly significant effects.
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third-party sites. Please review their privacy policies before providing personal data.
Our website may use cookies and similar technologies such as scripts, tags, pixels, or local storage. Under PECR, we provide clear information about these technologies and, where required, seek your consent before using non-essential cookies. ICO guidance says websites must tell users what cookies are used, what they do, why they are used, whether third parties are involved, and how long they remain active. :contentReference[oaicite:0]{index=0}
Strictly necessary cookies may be used without consent where they are genuinely required to provide a service requested by the user. Non-essential cookies, including many analytics, advertising, and tracking technologies, require consent before being set. Continuing to use a website on its own is not valid consent. :contentReference[oaicite:1]{index=1}
The exact cookies used on the website may change over time depending on the tools and plugins active on the site.
| Cookie Type | Purpose | Lawful Basis / Consent | Typical Duration |
|---|---|---|---|
| Strictly Necessary | Essential website operation, security, load balancing, form handling, and saving cookie preferences | Not required where genuinely necessary for the requested service | Session or up to 12 months |
| Analytics | Website traffic measurement, performance monitoring, and service improvement | User consent required where applicable | Varies by provider |
| Functional | Remembering settings and improving usability | User consent may be required depending on purpose | Varies by provider |
| Marketing / Third-Party | Advertising, embedded content, tracking, or cross-site functionality | User consent required | Varies by provider |
You can manage cookie preferences through our cookie banner or your browser settings. Blocking some cookies may affect how the website functions. If our use of cookies changes, we may ask for fresh consent. :contentReference[oaicite:2]{index=2}
Parts of this website’s content, structure, or design may have been developed with the assistance of AI-based tools. These tools are used for website creation and content support. They do not, by themselves, give those providers access to personal data submitted by website visitors unless such a tool is separately integrated into the website for that purpose.
This website is not directed at children, and we do not knowingly collect personal data from children. If you believe a child has provided personal data through our website, please contact us so we can delete it where appropriate.
We may update this Privacy Policy from time to time to reflect changes in law, guidance, technology, or our services. Any updates will be posted on this page together with a revised effective date.
If you have any questions about this Privacy Policy, your personal data, or your rights, please contact:
Urgent Mobile Tyres
79 High St, Walkern, Stevenage SG2 7NT
07908 345116
info@ultimatemobiletyres.co.uk
24/7 mobile tyre fitting and roadside assistance across Hertfordshire, Bedfordshire, Cambridgeshire, and Essex. Fast response, professional service, and help wherever you need it.
79 High St, Walkern, Stevenage SG2 7NT
